
EXAMPLE:
Healthcare Market entry (Business transformation & Growth Strategy)
Alcatel-Lucent Digital Transformation for NHS
Alcatel-Lucent AT has been driving digital transformation services for the NHS in the UK, aligning with a purpose-led business growth strategy that emphasizes patient-centricity. This purpose-led growth approach supports sustainable company growth initiatives, appealing to impact investors and reinforcing a sustainable company growth strategy.
Delivered:
- UK Healthcare Market Entry Strategy for Business Transformation
- Project Management
- Growth Strategy and Strategic Marketing
- Global Matrix Team Engagement (Sales, Marketing and Business Development teams in UK, Europe, USA)
- Results: 150% of the NHS leads target
https://www.al-enterprise.com/en
In partnership with TransactionFocus (www.transactionfocus.com)

EXAMPLE:
Global Leadership Open Programmes
Saïd Business School at the University of Oxford offers Global Leadership Open Programmes tailored for impact investors and global leaders. These programmes emphasise purpose-led growth and a purpose-led business growth strategy, all aimed at fostering sustainable company growth through innovative approaches.
Delivered:
- B2B, B2C Programmes Launch Solutions
- Business Transformation and Growth Strategy
- Global Marketing Strategies and Market Entry
- Assistance in Enrolling Campaigns Implementation
- Results: £7m+ revenue, 300% ROI.
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EXAMPLE:
Internal Communication Programme
Petrom OMV Exploration & Production Division
Petrom OMV - Exploration & Production Division, dedicated to sustainable company growth through a purpose-led business growth strategy that appeals to impact investors seeking purpose-led growth opportunities and aligns with a sustainable company growth strategy.
In the context of their business transformation, Aurelia (GrowthMark Consulting founder) led a comprehensive Communication Audit and Planning approach. The Integrated Solutions encompassed key areas such as Corporate and HR strategies, which were essential for effective market development. She also provided Implementation Solutions Support to bolster these efforts. Furthermore, she designed a Teams Engagement Programme including tools and coaching to ensure alignment with Petrom 's overall growth strategy.
Results: achieved 100% communication objectives

EXAMPLE:
Romania Global Ecotourism ProgrammeGlobal Business Strategy and Communication
Romania's Global Ecotourism Marketing Programme (UK, EU, USA) aims to attract foreign exploring tourists and impact investors who are drawn to a purpose-led business growth strategy that prioritizes sustainable company growth. This initiative emphasizes a sustainable company growth strategy that aligns with purpose-led growth principles.
Aurelia (GrowthMark Consulting Founder) led:
- 8 Global Growth Strategies (national brand and 7 specialised ecotourism programmes)
- Integrated business solutions (Legal, Procurement, HR, Marketing) to enhance programmes impact.
- Marketing Communication Strategies targeting UK, Europe, USA markets.
- Campaign Implementations for business growth
Special Projects (e.g. "Wild Carpathia" TV Coproduction with Travel Channel covering 100+ countries)
- Travel, Hospitality Industries Liaisons
- Coaching for strategic development
- Project Management for effective implementation
- Results: 10% annual increase for incoming tourists (from initial 2%)
Part of The Network business consulting team
https://www.the-network.ro/homepage

EXAMPLE:
General Electric SEE (11 countries).
Global Business Transformation
General Electric SEE operates in 11 countries, focusing on a purpose-led business growth strategy that particularly appeals to impact investors. This purpose-led growth not only promotes a sustainable company growth strategy but also fosters sustainable company growth through innovative practices.
Aurelia (GrowthMark Consulting Founder) led:
- Business Transformation Implementation
- Growth Strategy rebranding implementation
- Brand engagement in SEE region
- Reputation management
- Leadership CSR Programs
- Stakeholders Engagement
- Coaching for effective market development
- Results: achieved 100% of repositioning, rebranding and communications objectives

EXAMPLES:
Global Marketing Programmes
Clients: Unilever, Orange, LG, Procter & Gamble.
Clients such as Unilever, Orange, LG, and Procter & Gamble exemplify successful purpose-led business growth strategies. Their approach focuses on purpose-led growth, targeting sustainable company growth through innovative sustainable company growth strategies that resonate with impact investors.
Aurelia (GrowthMark Consulting Founder) led:
- Go To Market Strategies
- Brands Repositioning
- Rebranding
- Retail / Sales Programmes
- Teams Engagement
- Integrated Marketing Planning
- Integrated Communication Programmes
- Brand Strategy and Campaigns Development focusing on business transformation and growth strategy for effective market entry and market development.
- Results: 80-90% annual sales increase

GrowthMark helps owner-led UK growing companies (£5-20m revenue, 50-500 staff) make the transformation: a purpose-led scale up strategy that wins better customers, keeps great people and makes you investable. Led by GrowthMark Founder, Aurelia Malcev:
£7m+ programme revenue for Saïd Business School University of Oxford · 150% of NHS leads target for Alcatel-Lucent Enterprise ·
£1m+ revenue for Oxford Ruskin College
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